Brand Identity for a Tobacco Store based in Brazil. From the shop facade to the poster advertising, the identity is heavily inspired by the goofy persona of the owner and his work as a tattoo artist. The brand expands itself as a simple, colourful and infinite exploration of glyphs and typography.
The mascot, Dodo, is a sloth and acts as the main glyph in the system, being present in most of the applications.
What I did: Art Direction, Graphic Design, Brand Development, Design Strategy
Mascot Character Design: Joona Aalto