DOPE
Brand Identity for a Tobacco Store based in Brazil. From the shop façade to the poster advertising, the identity is heavily inspired by the goofy persona of the owner and his work as a tattoo artist. The brand expands itself as a simple, colourful and infinite exploration of glyphs and typography.
The mascot, Dodo, is a sloth and acts as the main glyph in the system, being present in most of the applications.
What I did: Art Direction, Graphic Design, Brand Development, Design Strategy
Mascot Character Design: Joona Aalto
![](https://freight.cargo.site/t/original/i/5405b9d3c99a93e7f39791401b9c4114e568ab09a5d41766ce3c4298c49c968e/Logo.jpg)
![](https://freight.cargo.site/t/original/i/5d325982bdaa699eb2c774e0efe77d09e55b84f962e3398667d346f69155c098/Stickers.jpg)
![](https://freight.cargo.site/t/original/i/e4cbb1eb828ea5c199883cba3595a9d05c0417779dd775e6d4ee089576c62006/Bag-Mockup-01.jpg)
![](https://freight.cargo.site/t/original/i/da53dc74164ed1b8bb4e281409db4d945c54759b3a11be56f00964bdc58f8366/Square-Business-Card-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/33190d9a1fd28986173fbb9150582ffe3da173e9d0c23af44c0439afc0d56334/Lighter-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/edbc1708a2bc53521395908734b43687adcb0e66d9d5fb80fc5eeed2bc1c3e34/Posters.jpg)
![](https://freight.cargo.site/t/original/i/576f3d0ea4cf930e7969b07f354de60d085175c1973afa0ec9e6322124cb31dd/Standup-Street-Sign.jpg)
![](https://freight.cargo.site/t/original/i/d6314e3795a8d6f4f5396488df2c2308d80e8246d0ac65c0edd4922368e5e9b3/Plastic-Bag-Mockups.jpg)
![](https://freight.cargo.site/t/original/i/d0fcb17b0817a1a0c6e72f55fad66a600a7056c1ae5d3eefcb953f79ea5c9ced/Poster-Mockup-02.png)