DOPE

Brand Identity for a Tobacco Store based in Brazil. From the shop façade to the poster advertising, the identity is heavily inspired by the goofy persona of the owner and his work as a tattoo artist. The brand expands itself as a simple, colourful and infinite exploration of glyphs and typography.

The mascot, Dodo, is a sloth and acts as the main glyph in the system, being present in most of the applications.

What I did: Art Direction, Graphic Design, Brand Development,  Design Strategy

Mascot Character Design: Joona Aalto