Grafia Love Letters

Animated illustration for Grafia Ry, a Finnish association of Visual Communication Designers, to help them spread the word of their 2021 project grant.

The concept surrounds the main character - a magic, grand, surrealistic being who is surrounded by flying letters representing the wonderful projects.

The concept focuses on the artistic and personal side of applying for a grant, the many ideas one has and how they are carefully prepared and thought through, like love letters.

What I did: Concept, Creative Direction, Creative Production

Character Design, Animation: Joona Aalto
Studio: Jelli Spagetti